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Upscale, Offline Matchmaking

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Is a personal matchmaking service the answer to dating app fatigue? It was time to take this offline – would a matchmaking agency be able to.

At a time when the dating world is turning toward websites like Match. Founder Tammy Shaklee started H4M because of her own experiences with a matchmaking service; she simply wanted to give that opportunity to gay professionals. Since it started last summer, H4M has built a strong client list in Austin and plans to expand to Houston and Dallas this spring.

Shaklee, a former broadcast journalist and former CEO of a Texas chapter of the Make-A-Wish Foundation , set out on more than three months of one-on-one interviews with gay professionals in Austin to fine tune how a matchmaking service would best serve the community. H4M takes the offline approach seriously. You have to be truly serious about wanting a long-term relationship.

She says that a lot of it has to do with how the offline aspect works. Their online experiences have left them soured because of how shallow it can be. The photo can be an instantaneous qualifier or disqualifier. H4M members are never shown pictures of their dates. Instead, a matchmaker vaguely describes his physical attributes over the phone but will focus on his interests, behaviors, and three to five things they have in common.



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